SET MESSAGE

SET MESSAGE, our detailed activation system covers an in-depth  planning process to include detailed mechanics, messaging, locations, production drawings, contingency planning and a bespoke evaluation model for your project.
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Planning with the SET MESSAGE System covers the following stages:
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SITUATION & BACKGROUND
EXPERIENTIAL OBJECTIVES
TARGET AUDIENCE
MESSAGE - KEY COMMUNICATION
EXPERIENTIAL STRATEGY
SELECTED LOCATIONS & BRAND AMBASSADORS
SYSTEMS & MECHANISMS FOR MEASUREMENT
ACTION
GAUGING EFFECTIVENESS
EVALUATION
 
All purchases receive a complimentary digital download of the book 'Experiential Marketing, a practical guide to interactive brand experiences'.